About

Here's my picture.

From an early age I have shown a marked propensity to tactile exploration of the surrounding reality. I grabbed, scrutinized, dismounted, bitten, slammed whatever object I encountered in my daily life. Growing up, this mania for "things" did not abandon me. It was enriched with curiosity, questions, experiences, reflections, while pencils, rulers, tools and various materials, began to occupy my hands. I am fascinated by the power that the artifacts unconsciously exert on people, on those who use them and possess them, the mysterious empathy that man projects towards inanimate objects. I am curious about that feeling of affection or anger, which leads to love some and hate others. The idea of being able to design products, and to intervene on an emotional component, is the reason for my studies. After graduating in Industrial Design, I gained a wide spectrum of multidisciplinary skills: Interior, branding, visual communication, exhibition, photography, lighting, graphics, and in particular product design. Starting from those years, my personal vision of design has been defined, oriented towards problem solving, in which the project, starting from the analysis of needs and / or desires, defines, through a process of research and reduction, a structured concept on a perfect combination of form, function and experience of use. I prefer minimal, pure, essential form, often coming to elementary geometric archetypes. I invest in concepts of affordance and usability, with particular attention to the emotional, reflective and ethical value of the project. Strongly sensitive to the issues of environmental sustainability, I graduated in Ecodesign at the Politecnico di Torino, specializing in the systemic approach to service and product design. A new design culture that connects different types of companies, and abolishes the concept of "virgin matter" and "waste", in favor of the definitions of "input" and "output". The outputs of a company are studied and analyzed in order to be retrained as input for another, by weaving a network of exchanges and relationships that will result in a virtuous and autopoietic production system tending to zero waste, just as it happens in nature.